Supporting Immigrants in Business Administration Careers
Do you have a higher education degree in business administration or economics and are looking for a job in HR or marketing?
During the academic year 2025–2026, we will offer two business administration training programs for immigrants as part of the project "Language-supported competence paths for the labour shortage sectors of immigrants in the Helsinki Metropolitan Area". You can find more details about the project on its dedicated webpage.
The trainings in business administration are focusing on human resource management (HR) and marketing. This webpage focuses on the marketing training program provided by Metropolia UAS. Read more about the training in human resource management (HR).
The project is led by the University of Helsinki, with Metropolia University of Applied Sciences and Aalto University as partners.
Language-Supported Training in Marketing for Immigrants
We offer a free training program in business administration focusing on Marketing in the spring semester 2026.
The training program is designed for Finnish language learners at an intermediate level (B1), and you will study in Finnish. The training follows the model of Metropolia University of Applied Sciences' previous Career Boost programs. Learn more about Metropolia’s Career Boost in Financial Management on our website.
What are the goals of the Marketing Training?
- Learn new, in-demand skills in the field of marketing and business administration
- Improve your Finnish language skills from level B1 to level B2
- Make it easier for you to find work in your field in Finland
Please note that these programs do not lead to a higher education degree. The idea is to develop your skills and support you in finding work in the field of business administration.
Information for Applicants about the Marketing training
What: Supplementary marketing training for immigrants. The program is worth 40 ECTS credits, including 30 ECTS of business administration courses focusing on Marketing and 10 ECTS of Finnish as a Second Language (S2) courses. You will also get personal career guidance to support you in marketing your skills in job search.
When: January–May 2026. Detailed schedule will be provided in summer 2025.
Where: Classes are held on-site at Metropolia's Myyrmäki campus in Vantaa. Some lessons may be delivered online. Classes are scheduled on weekdays (Monday to Friday) between 8:00 AM and 5:00 PM. The training also includes some independent studying besides classes.
Who Can Apply: If you are an immigrant with:
- at least intermediate Finnish language skills (B1). All studies in the training will be conducted in Finnish, so it is not possible to participate without intermediate Finnish skills.
a higher education degree or studies in business administration, economics, or a related field (e.g., social sciences), you are eligible to apply. The degree may be from Finland or abroad.
Both employed and unemployed individuals can apply. If you are unemployed, please consult with employment services before submitting your application.
Cost: Free of charge.
Application Period: August 2025. Detailed instructions for the application will be published during spring 2025.
Class Size: 30 participants
Marketing Training for Immigrants includes courses on:
- Fundamentals of Marketing (5 ECTS)
- Enhancing Customer Experience (5 ECTS)
- Multichannel Marketing Communication (5 ECTS)
- Marketing Tools (5 ECTS)
- Data-Driven Marketing and Automation (5 ECTS)
- Marketing Research (5 ECTS)
- Professional Finnish (in total 10 ECTS)
Interested in the Marketing training?
Leaving contact details is not binding on you to anything.
See also language-supported training in Human Resource Management (HR)
In the autumn semester 2025, we will offer a language-supported training in Human Resources Management. You can find out more about the training on its website.
Contact
Emilia Deseille
Project Manager
+358 40 671 3888
emilia.deseille [at] metropolia.fi (emilia[dot]deseille[at]metropolia[dot]fi)
Check Emilia's profile on Metropolia PeopleFinder